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Archive for the Advertising Category

How to Determine Which Social Media Sites to Use

How to Determine Which Social Media Sites to Use

How many times have you heard that *this* social media site is a MUST for your business? Your business won’t succeed unless you’re on said platform. This new platform is where everyone is going and you’re missing the boat by not jumping on board. Right? We’ve all

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10 Colors That Increase Sales, and Why

10 Colors That Increase Sales, and Why

Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following lists 10 colors that increase sales, along with the

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HOW TO GRAB ATTENTION IN AN 8-SECOND WORLD [INFOGRAPHIC]

HOW TO GRAB ATTENTION IN AN 8-SECOND WORLD [INFOGRAPHIC]

Today’s average attention span is 8 seconds. 8 seconds! That’s the same attention span as a goldfish! So, while people are mindlessly doing the endless scroll, how can you disrupt it and grab attention in an 8-second world? Language is a big issue: only 27% of people

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IDEAS FOR DAILY THEMED SOCIAL MEDIA POSTS

IDEAS FOR DAILY THEMED SOCIAL MEDIA POSTS

Coming up with content all the time is hard. If you are on a schedule that looks anything like mine, you’re posting: minimum once daily to Facebook minimum 5 tweets 1 Instagram 5 pins 3x weekly: G+ 3x weekly: LinkedIn One way of managing all that content

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HOW TO GET PEOPLE TO STAY ON YOUR WEBSITE

How long do you think people spend on any given website? 5 minutes? 3 minutes? 90 seconds? It might surprise you to learn that according to statistics, the average user only spends 15 seconds looking at that first page. Within that short window of time, they’ll be

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5 Mistakes Every B2B Company Is Making On Facebook

5 Mistakes Every B2B Company Is Making On Facebook

While LinkedIn is often the preferred platform for B2B social media, Facebook can be the difference in the success of your marketing, if done right. When it comes to B2B marketing, it’s crucial to find how your goals overlap with the functionality of the platform being used.

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25 Weird Facts About Social Media Business Owners Need to Know

25 Weird Facts About Social Media Business Owners Need to Know

Most business owners know they need to be active on social media. Social-media use is at an all-time high, and businesses need to have a presence on the platforms where their customers are hanging out. But in case you needed even more motivation to increase your social-media

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7 Infographics Every Digital Marketer Needs to See

7 Infographics Every Digital Marketer Needs to See

I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue. 90% of information transmitted to the brain

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B2B Social Media Marketing: 5 Tips to Get it Right

B2B Social Media Marketing: 5 Tips to Get it Right

According to a recent CMO survey, overall social media marketing spend by B2B product marketers will increase from 8 percent to 18 percent within the next five years, while social media marketing spend by B2B services marketers will increase from 12 percent to 25 percent. Interestingly, however, only a

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Why Do You Need Effective Social Media Strategy For Your Business?

Why Do You Need Effective Social Media Strategy For Your Business?

Anyone who has a business to take care of knows how important it is for one to promote their business. There are many ways one can promote their business, but social media seems to be attracting the attention of a lot of business owners. Here are a

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