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Archive for the Business Continuity Category

Benefits of using dual monitors

Benefits of using dual monitors

Have you ever witnessed your coworkers crazily straddle two computer monitors like madmen? Many find that working multiple monitors in this way is either intimidating or just plain weird. So it’s no surprise that such a set-up is unpopular. But even if you look like you’re preparing

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Firefox’s 8 hidden function upgrades

Firefox’s 8 hidden function upgrades

Warriors preparing for battle need to ensure they are armed with the best weapons and the strongest armor. The same can be said for businesses today. This means that web browsers that can house multiple windows just don’t cut it anymore; the ideal candidate makes the most

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HOW TO GET PEOPLE TO STAY ON YOUR WEBSITE

How long do you think people spend on any given website? 5 minutes? 3 minutes? 90 seconds? It might surprise you to learn that according to statistics, the average user only spends 15 seconds looking at that first page. Within that short window of time, they’ll be

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THREE THINGS TO CONSIDER WHEN CREATING INNOVATIVE EMAIL MARKETING CAMPAIGNS

THREE THINGS TO CONSIDER WHEN CREATING INNOVATIVE EMAIL MARKETING CAMPAIGNS

So you’ve got your strategy in place; you’ve got your incredible product, which you know is important and valuable, and you’ve got your offer to make your customer base want your product more than ever. But how, when email marketing is such a minefield, can you make

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5 Mistakes Every B2B Company Is Making On Facebook

5 Mistakes Every B2B Company Is Making On Facebook

While LinkedIn is often the preferred platform for B2B social media, Facebook can be the difference in the success of your marketing, if done right. When it comes to B2B marketing, it’s crucial to find how your goals overlap with the functionality of the platform being used.

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4 super effective tips to grow your email marketing list in 60 days

4 super effective tips to grow your email marketing list in 60 days

As you’re well aware, email marketing is a critically important tool for generating leads online. Whether you sell software, physical products, or anything in between, a powerful email marketing list can have a sizable impact on your bottom line. And while the content certainly matters, the immediate

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B2B Social Media Marketing: 5 Tips to Get it Right

B2B Social Media Marketing: 5 Tips to Get it Right

According to a recent CMO survey, overall social media marketing spend by B2B product marketers will increase from 8 percent to 18 percent within the next five years, while social media marketing spend by B2B services marketers will increase from 12 percent to 25 percent. Interestingly, however, only a

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Why Do You Need Effective Social Media Strategy For Your Business?

Why Do You Need Effective Social Media Strategy For Your Business?

Anyone who has a business to take care of knows how important it is for one to promote their business. There are many ways one can promote their business, but social media seems to be attracting the attention of a lot of business owners. Here are a

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The 1 Painfully Obvious Reason Nobody Follows You on Social Media

The 1 Painfully Obvious Reason Nobody Follows You on Social Media

The social-media world is in need of some serious tough love. Do you know what I’ve learned through all of this? Either do social media the right way or don’t do it at all. It is astounding to me how casually people say things like “Guys, we need more

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5 New Features Across Twitter, Facebook and Instagram That You Need to Know About

5 New Features Across Twitter, Facebook and Instagram That You Need to Know About

One of the best things about covering social media and digital marketing is that there’s always something new happening, some new update or feature being rolled-out to cover. But some of them are relatively small-scale so they’re not necessarily worthy of their own, individual post – though they

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