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Archive for the Communication Category

Five Ways to Use Technology in Your Small business

Five Ways to Use Technology in Your Small business

Technology is modifying the modern workplace, for the better. It doesn’t matter the size of your business, technology can offer benefits that will provide your team with the things they need to succeed and your customers what they want and need. Take a look at these five

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Brand Personification: Humanizing the Brand

Brand Personification: Humanizing the Brand

Since the start of modern advertising in the late 1800’s, the method of persuasion has been at the core of all commercially communicated messages. The evolved marketing landscape and a technologically advanced society have made a significant impact on how people are persuaded by brands today. Once

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25 Weird Facts About Social Media Business Owners Need to Know

25 Weird Facts About Social Media Business Owners Need to Know

Most business owners know they need to be active on social media. Social-media use is at an all-time high, and businesses need to have a presence on the platforms where their customers are hanging out. But in case you needed even more motivation to increase your social-media

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4 super effective tips to grow your email marketing list in 60 days

4 super effective tips to grow your email marketing list in 60 days

As you’re well aware, email marketing is a critically important tool for generating leads online. Whether you sell software, physical products, or anything in between, a powerful email marketing list can have a sizable impact on your bottom line. And while the content certainly matters, the immediate

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5 New Features Across Twitter, Facebook and Instagram That You Need to Know About

5 New Features Across Twitter, Facebook and Instagram That You Need to Know About

One of the best things about covering social media and digital marketing is that there’s always something new happening, some new update or feature being rolled-out to cover. But some of them are relatively small-scale so they’re not necessarily worthy of their own, individual post – though they

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Effective online reputation marketing tools

Effective online reputation marketing tools

You can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online

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HOW TO FIND THE BEST HASHTAGS FOR YOUR BUSINESS (PLUS 70+ HASHTAG IDEAS)

HOW TO FIND THE BEST HASHTAGS FOR YOUR BUSINESS (PLUS 70+ HASHTAG IDEAS)

On every post about Instagram tips, you find “use relevant hashtags to reach your ideal customer”. While it sounds like great advice, anyone else totally confused on how to find the best hashtags for your business? #handraisedemoji When I review other small business posts on Instagram, hashtags are one

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10 Crazy Social Media Facts that Are ACTUALLY True (Even #7)

10 Crazy Social Media Facts that Are ACTUALLY True (Even #7)

Social media marketing is hard. It just is. You have to keep up with the latest developments & trends if you hope to do things right. Knowing what’s “working” RIGHT NOW on Facebook, Twitter, Google+, Linkedin and Pinterest is paramount. Otherwise, you’ll work your butt off on

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Here’s Why Social Media Marketing is Critical in 2016

Here’s Why Social Media Marketing is Critical in 2016

Since its development, social media has played a continuous role in how people interact with each other. From a business standpoint, it contributes to how companies interact with potential customers as well. As this has become a powerful method for organizations to reach a target market, many

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Why Does Your Business Need Social Media?

Why Does Your Business Need Social Media?

You really don’t want to get involved with social media while you’re running your business because it’s time-consuming, overwhelming, and seems unprofessional. You may not realize that social media is becoming not just important to businesses to utilize but essential. Without social media, some businesses are seeing

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