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Archive for the Digital Marketing Category

How to Determine Which Social Media Sites to Use

How to Determine Which Social Media Sites to Use

How many times have you heard that *this* social media site is a MUST for your business? Your business won’t succeed unless you’re on said platform. This new platform is where everyone is going and you’re missing the boat by not jumping on board. Right? We’ve all

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Content Marketing Cheat Sheet for Social Media

Content Marketing Cheat Sheet for Social Media

If you struggle with content marketing, you’re not alone. Not knowing how to produce it or where to publish it, you might feel a little lost, but that’s okay because a lot of people do! When it comes to your business, you want to make an impact

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Brand Personification: Humanizing the Brand

Brand Personification: Humanizing the Brand

Since the start of modern advertising in the late 1800’s, the method of persuasion has been at the core of all commercially communicated messages. The evolved marketing landscape and a technologically advanced society have made a significant impact on how people are persuaded by brands today. Once

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The Top 4 Facebook Marketing Do’s and Don’ts

The Top 4 Facebook Marketing Do’s and Don’ts

The Facebook Do’s Visual Content Reigns – Start with relevant and compelling videos or high-quality images first in order to tell the story and support it with minimal copy. Utilize the new photo/video posting options by sharing multiple videos, photo album, photo carousel, or create a slideshow.

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4 Ways to Use Social Media Beyond Marketing

4 Ways to Use Social Media Beyond Marketing

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact with customers

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10 Colors That Increase Sales, and Why

10 Colors That Increase Sales, and Why

Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following lists 10 colors that increase sales, along with the

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HOW TO GRAB ATTENTION IN AN 8-SECOND WORLD [INFOGRAPHIC]

HOW TO GRAB ATTENTION IN AN 8-SECOND WORLD [INFOGRAPHIC]

Today’s average attention span is 8 seconds. 8 seconds! That’s the same attention span as a goldfish! So, while people are mindlessly doing the endless scroll, how can you disrupt it and grab attention in an 8-second world? Language is a big issue: only 27% of people

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