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Archive for the social media Category

How to make your business pop online

How to make your business pop online

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new

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Facebook at Work improves communication

Facebook at Work improves communication

Facebook has been used by people to connect and share information for a long time. However, until now Facebook struggled to break into the world of business. The good news is that starting today, the launch of Facebook at Work will make it possible to incorporate social

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The Top 5 Social Media Security Risks You Need to be Aware of

The Top 5 Social Media Security Risks You Need to be Aware of

Social media has quickly become one of the best ways to engage your customers. Today, millions of dollars are being spent every year on a marketing method that was non-existent twenty years ago, even fifteen years ago. But social media doesn’t exist in a vacuum, and there are hackers and

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How to Determine Which Social Media Sites to Use

How to Determine Which Social Media Sites to Use

How many times have you heard that *this* social media site is a MUST for your business? Your business won’t succeed unless you’re on said platform. This new platform is where everyone is going and you’re missing the boat by not jumping on board. Right? We’ve all

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Using Social Media for Disaster Response {Infographic}

Using Social Media for Disaster Response {Infographic}

Social networking sites such as Twitter and Facebook have made the world smaller, bringing people from around the world together. Social media can play a big role in helping people during a disaster. This infographic from University of San Francisco sheds light on that:

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Content Marketing Cheat Sheet for Social Media

Content Marketing Cheat Sheet for Social Media

If you struggle with content marketing, you’re not alone. Not knowing how to produce it or where to publish it, you might feel a little lost, but that’s okay because a lot of people do! When it comes to your business, you want to make an impact

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Brand Personification: Humanizing the Brand

Brand Personification: Humanizing the Brand

Since the start of modern advertising in the late 1800’s, the method of persuasion has been at the core of all commercially communicated messages. The evolved marketing landscape and a technologically advanced society have made a significant impact on how people are persuaded by brands today. Once

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4 Ways to Use Social Media Beyond Marketing

4 Ways to Use Social Media Beyond Marketing

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact with customers

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5 Quick Tricks To Achieve Social Media ROI

5 Quick Tricks To Achieve Social Media ROI

Every marketer who manages social media wants to understand how his/her efforts are demonstrating a return on investment. Let’s look at five quick tricks to help you do just that. 1. Map Social Media Efforts To Business Goals    Understand what ROI means for your business. Is it

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6 WAYS TO INCREASE YOUR FACEBOOK ENGAGEMENT

6 WAYS TO INCREASE YOUR FACEBOOK ENGAGEMENT

If you want to have a successful Facebook page, there are two main keys to making that happen: Posting consistently Making your posts engaging Many pages that aren’t performing well fail at one of these two things. Consistent, valuable content will keep people coming back for more,

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