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Archive for the social media Category

How to respond to negative feedback online

How to respond to negative feedback online

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how do you

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Twitter’s cyber attack warnings

Twitter’s cyber attack warnings

While a small number of Facebook and Google users have, in the past, been warned that their accounts may have been hacked into by something called a “state-sponsored actor”, users of social media platform Twitter have largely escaped unscathed by the phenomenon. Or at least they haven’t

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How to get results with Facebook ads

How to get results with Facebook ads

Know your audience, and talk directly to them If you try and target everyone, you will end up sounding like every other vendor out there. And if you sound similar to hundreds of other people, how likely are you to stand out from the crowd? Think in

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How boring brands can win on social media

How boring brands can win on social media

As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms – like Nike or Google – you

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