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Google Stats That Will Blow Your Mind

1. Google is the only platform that collectively reaches 2 billion people.

That’s 25% of the total population and 90% of the total internet population in the U.S. Google reaches these users through its search engine, its display ad network, YouTube, Google My Business/Google+, and Android.

2. Google has over 80% market share of all smartphones globally.

Google’s Android operating system even beats Apple. Apple only owns 15% of the market share. Google is also able to advertise on the largest number of mobile apps.

3. YouTube is the second largest search engine in the world.

 

Google stats

One billion videos are watched everyday, and more than half of those are on YouTube. Users search on YouTube to find tutorials, helpful information, and reviews, among other things.

Google classifies search, display, mobile, and video as its core lead generation products. For a local business, Google says search advertising is the most important thing you can do, but a strategy that integrates all of these lead generation products will be the most effective at reaching the highest number of customers.

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